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NAME:The Phocuswright Conference 2024
X-WR-CALNAME:The Phocuswright Conference 2024
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UID:event_889@baeventures.com
DTSTAMP:20260620T074934Z
SUMMARY:The Phocuswright Conference 2024
DESCRIPTION:The 2024 theme: The New Age(nts)Something is different this yea
 r. It’s true that The Phocuswright Conference typically addresses the fo
 rces that impact and reshape the travel industry\; for a sector as dynamic
  as travel\, it’s natural that we would take this approach. But this tim
 e around\, it’s more than that. New agents of change abound as a new age
  of travel beckons. Travel distribution is being totally upended\, as new 
 players and paradigms exert their influence\, and the tussle for control o
 ver content\, the customer and their allegiance reaches a new level of int
 ensity. And much of it is being fueled by technology that will have morphe
 d into something appreciably more powerful by the time you’re done readi
 ng this.A New AgeWhere Google once dominated at the top of the funnel\, so
 cial platforms like TikTok and Instagram are now in the mix. Disruptive\, 
 AI-powered conversational search now serves up smarter\, more personalized
  travel inspiration and recommendations. Meanwhile\, airlines are embracin
 g NDC to differentiate content across channels aiming to personalize offer
 s\, as legacy systems and the once-dominant GDSs are increasingly being sq
 ueezed in this new distribution dynamic. Hotels often follow the airlines
 ’ lead. Can they be far behind in their quest to regain some control ove
 r distribution? Brands outside the traditional travel ecosystem – includ
 ing big-box retailers\, financial institutions and loyalty clubs – are f
 irmly in the game\, redefining what it means to be an online travel agency
 . With myriad influencers\, content sources and new pathways now leading t
 o the purchase\, travel businesses must know where they stand and make som
 e bold choices to keep up.\n\nType: Physical Event
URL:https://www.baeventures.com/en/events/the-phocuswright-conference-2024/
 889/
DTSTART;VALUE=DATE:20241119
DTEND;VALUE=DATE:20241122
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