The 7th Annual Premium Experience Global Conference, powered by ALSD in partnership with SEICon, will take place at Emirates Old Trafford in Manchester, from March 16 – 18, 2026.
This flagship international event unites senior executives from the world’s leading sports and entertainment venues, clubs, and brands for three immersive days of innovation, insights, networking, and behind-the-scenes tours of Manchester’s most iconic destinations.
Welcome to SEICon, the premier gathering where the world’s most innovative minds converge to shape the future of sports and entertainment. This is more than a conference; it is a collaborative ecosystem designed to break down traditional silos.
We bring together a diverse assembly of thought leaders from the public and private sectors, academia, and non-profit organizations to spark dialogue, ignite new ideas, and forge groundbreaking partnerships. Here, the expertise of seasoned industry executives meets the forward-thinking research of academic scholars, the impactful work of non-profits, and the essential contributions of government and civic leaders.
From exploring the future of fan engagement to addressing critical social issues through sport and media, our platform is a catalyst for innovation and a launchpad for ventures that will elevate the entire market and improve the future for all.