SEAT is where the leaders behind live sports and entertainment come together to shape the future of fan experience. SEAT brings together professionals across technology, marketing, operations, venue management, hospitality, security, and data to share practical insights, explore emerging innovation, and collaborate on the strategies that elevate the live event experience. SEAT is attended by the professionals who build, manage, and elevate the fan experience behind the scenes at sports and entertainment venues.
At SEAT, the conversations focus on transforming technology from a backstage cost center into a meaningful driver of value, connection, and revenue. The result is a community where ideas are shared openly, partnerships form naturally, and the industry moves forward together—stronger, smarter, and more connected.