Phocuswright for this series of online conversations exploring the impact of generative AI and autonomous agents on the travel industry.
Because GenAI advancements are moving so fast, this year we’ve decided to double down on something else we do well – bringing together the industry’s brightest minds for in-depth, timely discussions on the most important trends.
In part one, Mike Coletta, Phocuswright's senior manager, research and innovation and Robert Cole, senior research analyst, lodging and leisure travel will be joined by a group of industry experts to discuss the impact of automation on travel company operations.
Travel companies are already streamlining their operations using GenAI, from customer service to sales and marketing to content creation. But bigger disruption is on the horizon, with autonomous agents powered by GenAI models like o3 capable of superior logic and understanding poised to challenge human capabilities. How will they affect the way companies are run, and what will the impact on industry infrastructure and the workforce be?