Experiential Selling with Dynamic Inventory Shows Results

Image Credits: GAUVENDI 

Higher Room Rates through the Use of GauVendi's Solution
GauVendi's innovative, AI-powered dynamic inventory management platform is revolutionizing the hospitality industry by generating significant value for hotels. An analysis of data from over 45 customers in 2023 shows a remarkable 45% increase in average booking rates, amounting to an additional €16 per booking, through hotel websites compared to traditional channels like online travel agencies and property management systems.

Several key factors contributed to this increase:

• Feature-Based Selling: GauVendi's platform allows hotels to sell specific room features such as corner rooms, specific views, and bed types, which were not previously priced. This diversification of product offerings results in higher average prices.
• Dynamic Marketing: AI models proactively market products, labeling them as "Most Popular" or "Our Tip," making them more attractive and distinguishable from the standard offerings.
• Direct Booking Incentives: Enhanced and differentiated sales on the hotel’s own website reduce reliance on third-party channels and traditional methods like phone or email, making direct booking more appealing.

Hotels also experienced a significant decrease in reservation-related inquiries via email and phone, freeing up staff to focus on other guest-related tasks. The data showed a notable change in sales behavior, with 25% of guests booking AI-recommended products and 15% using a room configurator to tailor their preferences. Only 38% opted for the lowest available rate, highlighting the value of feature-based selling.

GauVendi's solution allows hotels to maximize inventory value. Instead of most rooms falling into lower-priced categories, over 80% of inventory can now be sold at higher prices due to the dynamic inventory model.

The platform also improved conversion rates, with an average of 7% of website visitors making bookings, surpassing industry averages. This success is attributed to guests finding suitable offers directly on the website.

Guest preferences highlighted in the evaluation included high floors, queen and king beds, balconies, medium room sizes, showers, views, kitchenettes, twin beds, walk-in showers, large balconies, terraces, fireplaces, quiet areas, and bathtubs. Notably, rooms that were previously less desirable due to location or features have become more attractive, demonstrating the power of transparent and dynamic room sales.

The top five most booked room products included:

1. Large Room – High floor and away from the elevator
2. Classic – Facing the street
3. Large Bedroom with Mountain View
4. Large Single Room with Queen Bed
5. Small Double Room with Queen Bed & Balcony