The AI In Sport Summit expands with four powerful themes shaping the next era of sport business: Performance Intelligence. Organisational Transformation. Commercial Growth. Digital Marketing. The Summit gives you the knowledge and capability to put AI to work in your organisation. Whether you’re leading strategy, driving commercial growth, shaping performance systems, or elevating digital engagement, this is where sport professionals come to build the AI skills and confidence needed to future-proof their business in an increasingly competitive landscape.